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Lina M. Salazar Ortegón

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  • The best of 2015: Counterintuitive ideas for sustainable enterprises

    The best of 2015: Counterintuitive ideas for sustainable enterprises

    Most business models are formulated by the top of the economic pyramid. Many business leaders and academics write about the "must haves" of a successful base of the pyramid (BOP) business model. Still quite a few of those business endeavors fail.  While reasons for failure vary, experience shows that the ability to observe, listen and understand the BOP’s social codes and priorities is key to successfully formulate and set up profitable, sustainable enterprises that target low-income markets.

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  • Don’t let base of the pyramid millennials catch your company off guard

    Don’t let base of the pyramid millennials catch your company off guard

    Hardly a day passes without a new article on how businesses are analyzing the needs, wants and spending trends of millennials. In the US alone, millennials (or Generation Y), those born between 1980 and 2000, represent 30 percent of the population. By 2025 they will be 75 percent of the workforce of this country. The impact that millennials are starting to have on the global economy, the environment, and politics is enormous. But “millennial mania” is dominated by studies, research and marketing efforts that focus on affluent individuals. Meanwhile, in Latin America and the Caribbean a market of 77 million low-income or base of the pyramid millennials goes almost unnoticed.

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  • WANTED: Innovative companies for a $760 billion market

    WANTED: Innovative companies for a $760 billion market

    It has been more than ten years since we first read about the base of the pyramid (BOP) and the large and virtually untapped market represented by this socio-economic segment. People at the BOP in Latin America and the Caribbean live on less than $10 a day, but they have benefited from the region’s economic growth between 2000 and 2010 and their incomes have been growing ever since. Latin America’s BOP now encompasses 406 million people and represents a market of $760 billion. A market segment that awaits for innovative companies.

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  • What happens when low-income people's disposable income increases?

    What happens when low-income people's disposable income increases?

    The base of the pyramid as we knew it ten years ago has changed tremendously. Latin America and the Caribbean’s economic growth between 2000 and 2010 benefited many in the region, from top to bottom. Millions of people emerged from poverty, and the segment of those living on $4-10 a day grew considerably. More than 400 million people in Latin America live at the base of the pyramid (BOP) today. They represent a $760 billion market annually. The Inter-American Development Bank's BASE III Forum will be this year's opportunity to discuss how to tap into this unexplored market and have an impact on low-income people's lives. It will take place in Mexico City on June 29-July 1.

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  • The one thousand and one questions on business ethics

    The one thousand and one questions on business ethics

    What is an ethical business? Bernardo Toro, an advisor to the Avina Foundation, said it clearly and with humor during the opening ceremony of the Latin America Impact Investing Forum (FLII) which took place in Mérida, México at the end of February: “It is a business that doesn’t prey on people; one that creates real value; one that pays attention to what’s important, not what’s showy.” Simple and to the point.

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  • Counterintuitive ideas are the right answer for sustainable enterprises

    Counterintuitive ideas are the right answer for sustainable enterprises

    Most business models are formulated by the top of the pyramid. Many business leaders and academics write on the must haves of a successful base of the pyramid (BOP) business model. Still quite a few of those business endeavors fail.  While reasons for failure vary, experience shows that the ability to observe, listen and understand the BOP’s social codes and priorities is key to successfully formulate and set up profitable, sustainable enterprises that target low-income markets.

    Read more