The best of 2015: Counterintuitive ideas for sustainable enterprises
Most business models are formulated by the top of the economic pyramid. Many business leaders and academics write about the "must haves" of a successful base of the pyramid (BOP) business model. Still quite a few of those business endeavors fail. While reasons for failure vary, experience shows that the ability to observe, listen and understand the BOP’s social codes and priorities is key to successfully formulate and set up profitable, sustainable enterprises that target low-income markets.