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Financial Inclusion in the Pandemic: the Way Forward for Banks & Fintechs

It's clear that the COVID-19 pandemic has driven society to become more digital, to increase the use of electronic devices and to do almost everything online. What can we expect from traditional banking models and Fintech companies in 2021?

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Consider banking agents, as they use business models that encourage financial inclusion and have managed to kick-start the digital transformation. These agents can be private retailers or public sector establishments, from cell phone stores to post offices, contracted by a financial institution to process customer transactions, such as paying bills, withdrawing cash and even applying for small loans.

Let's now examine Ecuador, where only 50% of the population uses banking services. Banco Guayaquil recently issued a social bond, with the collaboration of IDB Invest, to raise the financial resources it requires to help the country's micro, small and medium-sized enterprises (MSMEs), as this sector has been badly affected by the COVID-19 crisis. Banco del Barrio, a Banco Guayaquil program that represents the largest banking agent network in Ecuador, will be largely responsible for distributing these funds.

Commercial banks use similar initiatives to serve families with low resources, making them indispensable to the economy. Banco Guayaquil and Banco Pichincha used their banking agent networks as channels for government assistance to 240,000 low-income families in the country between April and May 2020.

Consequently, Fintechs have a golden opportunity to provide financial services that reach all such vulnerable and neglected families using their technological platforms. This will complement their efforts to include these families in the formal financial system.

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Similarly to Ecuador, other governments have had to innovate to deploy their support programs. This was the case in Brazil, where regulations were relaxed and a public bank allowed digital savings accounts to be opened by people outside the banking system, so they could receive the assistance they needed. The result was 25 million new accounts, and around 40% of the funds have been used by beneficiaries to make digital payments to public services, companies and even online purchases.

This demonstrates how this segment can successfully tackle financial digitalization. The next step is to identify their payment and consumption habits and creating financial services and products that meet these requirements, in order to keep them within the financial system.

Aside from regulatory easing, Fintechs and digital banking services have been vital to making these government programs viable. Without these services, many people would have been left stranded at the peak of the crisis.

 

Complementing traditional services to improve financial inclusion

An immediate effect of the pandemic was concern about the future of traditional banking. Imagine the queues, branches crammed with people waiting for their turn, served by a small group of employees in a poorly ventilated place. The rise of Fintech companies has accelerated in recent years, and the tendency has been to perceive them as competition to the "analogous" financial sector, as their disruptive character increases access to financial services and makes their costs more competitive.

However, both Fintech and banks must be seen as complementary disruptive suppliers when serving customers and providing greater benefits with innovative products.

Digitalization certainly brings greater efficiency, saves operating costs and generates profitability. These are sufficient reasons for banks to prioritize digitalization in their financial inclusion strategy. Staying in their comfort zone might jeopardize the continuity of their business. Accordingly, digital channels introduce immediate changes, they can adopt new approaches to credit evaluation and predictive models for other products, since traditional models do not reach the majority of people who most need banking services. Financial products need to be expanded in a more profitable manner, and Fintechs are strategic partners in this mission.

The crisis has prompted many banking regulators around the world to remove, or at least relax, one of the biggest entry barriers for competitors to traditional banking, which is paperwork. Financial services are now partially digitized, so procedures can be completed using scanned documents and digital signatures.

Arguably, these circumstances have made Fintechs' dreams come true by erasing many obstacles to their growth. The enthusiasm about their future is logical, and we share it. We will see a boom in financial services that address specific problems and beneficial market niches that were not served by traditional banking.

For example: Alphacredit, one of the largest Fintechs in Mexico, which expanded into Colombia. This Fintech succeeded in increasing access to financing for retirees and pensioners, particularly those in lower socio-economic segments, to meet their health-care expenditure requirements, a neglected niche.

Another success story is Creditas in Brazil, which provided loans at competitive rates by using technology and data analysis to increase both operational and distributional efficiency. The processing time for these loans in both cases can take from 24 to 48 hours.

Such transactions remain a challenge for traditional banks. Therefore, the role of digital startups that complement traditional banks will be critical over the next few years, as they will accelerate transformation and increase financial inclusion.

 

Authors

Marisela Alvarenga

Marisela Alvarenga is a global financial leader with over two decades of experience spanning private banking, capital markets, and multilateral development institutions. Recognized for her strategic vision and execution, she has built a distinguished career driving sustainable finance, financial innovation, and growth across Latin America and the Caribbean (LAC). Currently serving as Managing Director and Chief of the Financial Sector Division at IDB Invest—the private sector arm of the Inter-American Development Bank (IDB) Group—Marisela shapes the institution’s strategic engagement with banks, fintechs, insurers, cooperatives and other financial actors across LAC. She plays a key role in positioning the financial sector as a catalyst for development, championing innovative financing structures and market-building initiatives that mobilize private capital at scale. Her leadership has helped mainstream green, social, and sustainable finance across the region, with a strong emphasis on deepening financial health, supporting women-led businesses, and advancing climate-resilient investments. Prior to joining the IDB Group, Marisela held senior leadership roles in corporate and investment banking at Citibank and Banco Cuscatlán, including Regional Director for Corporate Finance in Central America. In these roles, she led cross-border transactions and built regional platforms that strengthened access to finance for corporates and institutional clients. Marisela holds a Bachelor’s degree in Economics and Business Administration from the School of Economics and Business, and an MBA from the Pontifical Catholic University of Chile, complemented by executive studies at the Otto Beisheim School of Management (WHU) in Germany. She has also completed specialized programs in Impact Investing and Sustainable Finance from leading institutions in the United Kingdom. Fluent in the language of both markets and mission, Marisela is a sought-after voice on the intersection of finance, sustainability, and innovation. She is passionate about scaling solutions that advance financial health, climate resilience, and inclusive development in emerging markets.

Gabriela Mera

Gabriela es oficial de inversiones de BID Invest en la División de Instituciones Financieras, y está a cargo de la originación y estructuración de operaciones de financiamiento para el sector financiero y mercado de capitales en Ecuador. Tiene más más de 13 años de experiencia en la banca multilateral y ha liderado varios proyectos en los sectores financiero, de mercados de capitales y corporativo en América Latina y El Caribe. Antes de trabajar para BID Invest, Gabriela fue oficial de inversiones del sector privado del BID en Washington DC, donde estuvo a cargo del liderazgo de proyectos con instituciones financieras y empresas corporativas que buscaban atender las necesidades de la base de la pirámide socioeconómica en América Latina y el Caribe. Previo a esto, fue consultora financiera en el Departamento Fiduciario y de Adquisiciones del BID en Ecuador. Gabriela trabajó en el Departamento de Control Interno del ABN-Amro Bank, sucursal Ecuador y tiene un MBA en finanzas de la Johns Hopkins University y un posgrado del Programa de Desarrollo de Liderazgo para Gerentes de Minorías de la misma institución. También es ingeniera en administración de empresas y contadora pública, ambos títulos obtenidos en la Universidad Católica de Ecuador.

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