![Can banks serve the Women’s Market without sidelining men?](/sites/default/files/styles/size390x268/public/blog_post/pueden-bancos-atender-mujeres-sin-desatender-hombres-main-photo-english3.jpg?itok=wKyYaQKc)
Can banks serve the Women’s Market without sidelining men?
If a bank makes targeted efforts to better serve women customers, does this necessarily mean men are shortchanged? Global experts at the recent Global Banking Alliance for Women (GBA) All-Stars Academy in the Dominican Republic agreed with a resounding “no”.