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IDB Invest Helps Strengthen Latin America and the Caribbean Digital Economy, Supporting Wonder Brands’ Expansion

IDB Invest co-led the financing round of $15.5 million for Wonder Brands, one of the leading e-commerce accelerators in Latin America and the Caribbean, with an equity investment of $3 million.


The equity round will help consolidate the company’s portfolio of digital small and medium enterprises (SMEs), integrating high growth online sellers, developing and launching new digital native products and brands, and enabling cross-border expansion in the region. It is expected that the portfolio of SMEs will triple its gross merchandise value by 2025, while increasing their productivity and overall employment. This will contribute to a more robust and reliable product offering available for e-commerce marketplaces.


This investment is part of IDB Invest’s digital economy strategy of promoting productivity, inclusion and sustainability by investing in innovators and disruptors of traditional industries. E-commerce accelerators play a catalytic role in the next generation of e-commerce by strengthening and professionalizing online SMEs and making retail more efficient, scalable and productive.


In addition, IDB Invest will actively contribute to shaping the company’s corporate governance and provide a technical assistance to develop a robust and actionable sustainability strategy, with a particular focus on sustainable packaging that will contribute to material corporate and sector goals such as circularity, emissions and just transition.


The deal is expected to contribute to Decent Work and Economic Growth (SDG 8), under the United Nations Sustainable Development Goals (SDGs).


About IDB Invest

IDB Invest,   a member of the Inter-American Development Bank Group, is a multilateral development bank committed to promoting the economic development of its member countries in Latin America and the Caribbean through the private sector. IDB Invest finances sustainable companies and projects to achieve financial results and maximize economic, social, and environmental development in the region. With a portfolio of $16.33 billion in assets under management and 394 clients in 25 countries, IDB Invest provides innovative financial solutions and advisory services that meet the needs of its clients in a variety of industries.



About Wonder Brands

Wonder Brands is a Latin American startup specialized in creating and acquiring digital brands to boost their growth. The implementation of its strategy is achieved using multiple existing datapoints in the marketplace and adding proprietary data science layers on top, to create top-rated products at affordable prices. The company uses a systematic approach to product development that is customer-centered, leveraging technology to supercharge operations and accelerate sales though including marketing, analytics, supply chain management, and optimized working capital. For more information, visit