Eliana Prada

Eliana is a specialist in the creative economy in the IDB's Competitiveness, Technology and Innovation Division. Since 2018, she has been responsible for designing and implementing creative economy components through an intersectoral approach. She has more than 15 years of experience strengthening creative, entrepreneurial, and innovation ecosystems in Latin America and the Caribbean. Eliana has coauthored several publications on the creative and cultural industries as drivers of employment generation, social inclusion, and urban development. Her educational background includes postgraduate studies at Harvard Business School in public policy and digital transformation, as well as a master's degree in public relations and communications from Georgetown University in the United States.